The 7 Deadly Sins That Are Silently Killing Your Hopes Of Making Real Money Online…
Contained within this report you’ll find the 7 deadly sins that are killing your sales and profits, and as a result, keeping you stuck, struggling, and overwhelmed.
It wasn’t long ago that I was $9,755 in debt, living in a tiny little apartment in the middle of Las Cruces, New Mexico, struggling to pay my measly $380 per month rent bill.
Nowadays my business bumps out hundreds of thousands of dollars per month, I live a lifestyle that most only dream of, and I have complete and total freedom, both financially and time bound.
My turnaround came as a direct result through finding the 7 holes that I outline in the coming pages and then filling them in my own business.
If you do the same, I’m confident that good things will happen.
Lets dive in…
Deadly Sin #1: Not Starting With The Who
Most marketers don’t start with the end in mind, and as a result, they don’t ever get very far.
Before you setup ANY piece of your marketing material, you need to have a clear understanding of who you’re marketing to in order to craft your message and your offers.
Here are the seven questions out of Dan Kennedys “The Ultimate Sales Letter” that you should START with when doing your Market research.
Answer these 7 questions, and you’ll gain a clear understanding of who you’re marketing too, no matter what your niche.
• What keeps your prospect awake at night?
• What are they afraid of?
• What are they angry about?
• What are their top daily frustrations?
• What do they secretly desire most?
• Is there a built in bias on how they make their decisions?
• Do they have their own unique language
Again, before you ever do ANYTHING in your Marketing, you need to spend some time doing good old market research in order to answer the questions above.
When you do, you’ll find that your offers, your message, and your general Marketing as a whole speaks to your potential customer in a way that very few Marketers ever do, and as a result, every piece of your Marketing will have that much more of an impact.
In order to have a solid message to market match you need to put the right offer in front of the right market at the right time. If you never get clear on WHO you’re actually Marketing to, you can’t even begin to craft your offers or your message.
Getting your message to match right is the difference between trying to sell a steak or an avocado to an evangelic Vegan.
No matter how hungry that Vegan is, no matter how good your steak is, and no matter how good of a deal you give them, they’re simply NOT going to buy.
On the flip side, if you offer a hungry vegan a simple Avocado, they’ll be more than willing to pay premium price in order to satiate their hunger.
Focus on the who… Answer the questions above, and everything moving forward will be that much easier.
Only about 1% of people who ever read this report will actually do any real Market Research… And I can guarantee you that that 1% will be the individuals who end up being massively successful.
Deadly Sin #2: Not Capturing The Lead
Most businesses don’t have an effective lead generation process. They run ads that talk about specials or holiday sales, or the benefits of their products, giving their customer ONE chance to buy their product or service, and ONLY if they happen to need what that business is offering right then and there.
That inevitably leads to low sales conversions.
The truth is that people will buy when they’re ready to buy. Sure, you can use scarcity in your offers in order to get those who are on the fence off, but at the same time, the truth is that most people have to come to the conclusion themselves that it’s time to buy your product or service before they’ll ever take the leap.
As an example, if you’re selling a bed, most of your customers are going to be people who are frustrated with their current bed and the low quality of sleep that they’re getting, and as a result, come to the conclusion that they’re ready to buy your product.
So if you run an ad for the specials that you’re running on your beds, only a VERY small percentage of people who hear or see your ad will be frustrated enough with their current situation in order to take action and purchase your product right then and there.
On the flip-side, if you were to offer a free pillow or a free case of pillow sheets (something of low cost to you and your business), and in return, capture your prospects name, e-mail address, and phone number, you then have the persons information in order to followup with in the future.
From there, whenever you run a weekend special, have a holiday sale, or run any kind of promotion, you can send all of your prospects an e-mail letting them know.
If you’re consistent with your promotions, over the course of a year or two, you’ll catch a percentage of your leads at the right time (when they’re frustrated with the poor quality of sleep that they had the night before), and as a result, you’ll make more sales of your products and services.
NEVER run ads that simply sell your product. Run ads that give away something for free in return for your potential customers contact information, and then be consistent with your follow-up efforts in order to make more sales and profits.
Deadly Sin #3: Trying To Marry Them Before You Date Them
Would you ask a girl to marry you before you asked them to date you?
I didn’t’ think so.
But that’s what most marketers metaphorically do when they try to sell their products and services.
They immediately try to sell a $50 or $100 offer, and as a result, scare off most of their prospects.
Don’t make that mistake.
Sell something for $1 to $10 before you ever ask your customers to make a bigger buying decision.
As a result of having a lower cost of entry, you’ll generate more customers who you can follow up with and offer more products and services to in the future. The first sale is ALWAYS the hardest.
Fulfill on what you promise in your low-cost front end product and build a relationship with your new customers.
Show them that you can provide value to them and their lives, by actually providing value in your low-cost front end products… And as a result, you’ll build a herd of customers who know, like, and trust you, and who end up coming back to purchase more products and services from you in the future.
But if you start by trying to sell them a higher priced product with no relationship built, you’ll generate fewer customers, and as a result, you’ll have fewer people to follow up with and sell more products and services to in the future.
Deadly Sin #4: Not Following Up
Here’s the deal…
No matter how cheap or good your front end offer is, only just about 1-3% of your leads will ever purchase on the first point of contact (the first time they see your offer).
Again, the timing needs be right for them, not just you… And people are going to buy based on what’s going on what’s going on in their life.
That means that you ALWAYS have to be following up with your leads.
I’m not sure who said it first, but the old saying goes, “follow up until they buy or until they die”… And while it may seem like an extreme statement, it’s something that you HAVE to live by.
E-mail your leads every single day, host webinars as often as humanly possible, call back your buyers, connect with people on social media, and follow up using every channel humanly possible.
Over the course of about 6 months, you should be able to get just about 10% of your leads to buy from you, IF you’re consistent with your follow-up. If you’re not, you’ll only ever get that initial 1-3%, which means you’ll be leaving 70%-90% of all of your profits on the table.
Deadly Sin #5: Not Offering Premium Value Solutions (High Ticket Products)
Repeat after me, 90% of all of my profits will be made on the backend through sales of $997 products or more. In todays marketplace, with so many competitors and so much market saturation, you simply have to offer premium priced products if you want your business to be in a healthy state of growth and profit.
If you’re not offering premium value solutions, you’re leaving almost all of your profits on the table, and chances are your business won’t have healthy economics. You’ll be spending a dollar on advertising, and then making .40 – .50 back.
When you start to break even and make a profit is when people start buying your higher ticket premium priced solutions.
The key to creating a higher ticket offer that actually converts comes down to doing two things…
1. Offering done for you help (services where you’ll do all of the work for them)
2. Offering done with you help (services where you’ll do the work with them)
People will only pay so much for an e-book, a membership site, or a home study course. In order to charge more, and justify charging a higher ticket price, you need to offer done with you and done for you services, and you need to provide extreme value.
If you offer a done for you service for $2,497 that will save your prospect a year of work, trial and error testing, and failure, then you justify charging $2,497, and you can make the argument that you actually should be charging MUCH more for your service.
Always aim to provide ten times as much value compared to what you charge, and let that same methodology hold true when you offer higher ticket products of $997 and up.
The truth is that if you keep fulfilling on your promises, and keep over delivering with your value, there’s no reason why your customers won’t keep coming back to purchase services from you and your business for many years to come.
Deadly Sin #6: Not Using The Phone
With the need for higher ticket products and services, also comes the need for the phone.
While you absolutely do need higher ticket products in your arsenal in order to create favorable economics in your business, it can be virtually impossible to sell those products and services just over the Internet.
In order to sell a higher ticket product of $2,497 or up, you need to get more personal, build more of a relationship, and build more rapport with your customer.
The best way to do that is through incorporating the phone. In general, the more personal the sales medium, the more rapport you can build, and as a result, the more your client will be willing to spend.
Besides meeting and speaking with people face to face, the most personal selling medium you can tap into is the phone.
Make sure to have some kind of process in place that means you get on the phone with your customer and thus have the ability to sell them higher ticket items.
Deadly Sin #7: Quitting Too Early
In our industry, the truth is that the only way to TRUELY fail is to quit.
Even after you break through and create financial success, most of the things you try end up failing. You have ad campaigns that aren’t profitable, holes in your sales funnels, and even the occasional refund.
Actually, the more successful you get, the more failure you’ll endure.
Being successful means that you’re taking more action and doing more in your business, and as a result, more failure ends up being inevitable.
The only way you ever TRULY fail in your business is when you quit too early.
Focus on executing upon all 6 of the other points we touched on in this report, and then never, ever, ever quit.
If you do, it’s a matter of “when” you’ll be successful, and not “if”.
In conclusion…
If you want to finally create your breakthrough in your business, and do in record time, remember too:
• Start with who
• Always advertise to generate leads
• Sell something low cost on the front end to acquire customers
• Always be following up
• Offer premium value solutions
• And use the phone in order to sell them.
If you do, you’ll find that you make more sales and profits, and as a result, can scale your business that much more quickly.
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To the top,
Misha Wilson
P.S. In case you’re wondering whether or not The Super Affiliate Network will work for you or not, check out a few case studies of our already successful students here…